Based in Atlanta, Elf Magic is a nationally known E-commerce website helping Santa place his Magic Elves in peoples homes around the world. They started in 1990 selling direct through friends and family, but quickly grew when we launched their first website back in 2001 and now sell internationally.
With a business of this size, it was very important to integrate the website with their accounting system and their fulfillment center. It has also been important to be available and ready to help with special situations. We have done 4 major website versions along the way and just re-launched with a completely new shopping cart and payment processing system.
Over 50% of the visitors are on mobile devices, so we took care to make sure the experience was just as good on small screens as on desktop computers.